Lillian Goodwin was an American businesswoman who co-founded

GEICO The Government Employees Insurance Company (GEICO ) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owne ...

with her husband Leo Goodwin, Sr. in 1936.

Background and Family

She was married to Leo Goodwin, Sr. and mother to Leo Goodwin, Jr. She moved to

Fort Lauderdale, Florida Fort Lauderdale () is a coastal city located in the U.S. state of Florida, north of Miami along the Atlantic Ocean. It is the county seat of and largest city in Broward County with a population of 182,760 at the 2020 census, making it the tenth ...

in the 1960s.NSU Law Founders - Shepard Broad Law Center
/ref> She died in 1970.

Professional career

Lillian Goodwin worked alongside her husband to launch

and took an active role in virtually all aspects of the early operation. Lillian, a bookkeeper by profession, took on the accounting tasks but also worked to underwrite policies, set rates, issue policies and market auto insurance to GEICO’s target customers, federal employees and the top three grades of noncommissioned military officers. She worked up to 12 hours a day at the inception of GEICO.

References

American women in business 1970 deaths Year of birth missing GEICO {{US-business-bio-stub